Radio Mirchi bags spot in Limca Book of Records
Dec 19, 2006 - 5:47:48 PM
, Reviewed by: Priya Saxena
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The audio film was followed by another radio film - 'Bijli Ki Khoj' - enacted on Delhi streets by Radio Mirchi RJs and listeners.
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By RxPG News Service,
[RxPG] New Delhi, Dec 19 - Radio Mirchi 98.3 FM has entered the Limca Book of Records for making the first radio film - 'Kuch Kuch Sunta Hai'.
'Kuch Kuch Sunta Hai' is a romantic audio movie shot earlier this year in Delhi.
The Limca Book of Records has awarded a certificate to Radio Mirchi, stating: 'Radio Mirchi 98.3 FM shot the first radio film 'Kuch Kuch Sunta Hai' on June 23, 2006 at Lodhi Gardens, New Delhi.
'Radio jockeys - played the lead roles in the movie that was aired 6 to 7 p.m. on 'Bumper2Bumper' to support the Archaeological Survey of India's stand that shooting films with artificial lights harm historical monuments.'
The novel initiative by the radio station will feature in the 2007 edition of the Limca Book of Records.
'We wish to thank the Limca Book of Records for recognising the good work and initiatives undertaken by Radio Mirchi. As an industry leader, we will continue to lead from the front with entertaining and innovative programmes for our listeners,' said Kaushik Ghosh, vice president-marketing Radio Mirchi, in a press release.
The audio film was followed by another radio film - 'Bijli Ki Khoj' - enacted on Delhi streets by Radio Mirchi RJs and listeners.
The film aimed to address the capital city's electricity woes on behalf of the masses.
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